In that context, a dynamic advertising campaign runs in various communication media. The main message of the "30 Years ALUMIL" campaign is aiming to demonstrate, through an affective approach, our passion in creating exceptional aluminium systems during these 30 years, so as to ensure for millions of people who have been trusting us, pleasant moments in their home with light, security and warmth. The video spot highlights the contrast between the industrial complexity in creating architectural aluminium systems on the one hand and the sense of security and comfort provided to the end-user on the other, while stressing subtly that some things taken for granted in our daily routine are a result of ALUMIL’s industrial expertise.