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H Avenue

Situation

The architectural approach of the project is obviously influenced by post-war building philosophy, combined with certain elements of contemporary design. The building constitutes a patchwork and a kind of combination of ideas since it was taken up by a new group of architects on demand of the investor, who aimed to the creation of an entirely different character compared to the original.

Results

In order to support the vertical lines of the building and provide balance to the horizontal, certain architectural elements were introduced in order to hide some poorly structured or sometimes unnecessary parts of the building. After removing the curtain walls from the original design approach, a white and black color palette prevailed. A simple pattern of rectangular shapes with less visible aluminum frames which differentiate each rectangular from the others, is applied to the windows. A "playful" character is also adopted in the formulation on the facade seeking to draw the attention of the passers-by. The architects' team divided the building's volumes into smaller structures in order to reduce its size and integrate it successfully to its surrounding urban character. Finally, a futuristic approach is followed in the interior design and decoration through the use of geometrical shapes and through the contrast which is created by the placement of intense colors on white canvas.

Project identity

Country
Romania
City
Bucharest
Year
2017
Size
10000 sq. m.
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Corporate Social Responsibility

We protect the environment

4,6m.€

Investment of €4.6 million for the construction of a state-of-the-art aluminium scrap treatment and selection plant.

We train our people

+73%

+73% increase in training hours for our employees

We support the local economy

50%

50% of the company's suppliers are sourced in the local market

We reinforce the industry

1200hrs

1200 hours of trainings by ALUMIL Academy in courses for newcomers in the industry.

Sustainable development & Social Contribution

Our Corporate Social Responsibility strategy plays a crucial role in our activities. We look beyond, envisioning a world of sustainability, with respect for nature along with better living and working conditions for the people.